The Ultimate Burger Sports Bar & Grill has created a
positive presence in the food and beverage industry. We will serve an American Menu. The building will have tons of sports
memorabilia and lots of TV’s for entertainment. The staff will be well trained
and friendly. The Ultimate Burger Sports
Bar & Grill in Chambersburg (PA) will obtain $1million in sales in its
first year of operation. In its first
year of operation the Ultimate Burger Sports Bar & Grill will generate $270,000
in net profit. This money will be
generated from an investment of $450,000 from a bank loan. Since there is not many restaurants like the
Ultimate Burger Sports Bar & Grill in Chambersburg it is expected to easily
reach its goal of $1million in sales.
The Ultimate Burger Sports Bar & Grill is focusing on families and
singles under the age of 65. The
Ultimate Burger Sports Bar & Grill will obtain this market by penetration
pricing and then raising the prices as business gets better. The management team will consist of Gus Wade
(CEO), Jesse Wade(Attorney), Michele McCleary(Accountant), and James
Robert(Marketing Consultant). Gus will
be in charge of the business and makes sure that the food is excellent and that
the staff is great but not only that he will make sure the building is set up
correctly. Jesse is the attorney and his
job is to make sure when the building is being put up that everything is
legal. Michele is the accountant and is
in charge of all the financial stuff like income, loans, paying
employees, etc. Jimmy is Gus’s consultant
that Gus talks to when he needs marketing advice. The Ultimate Burger Sports Bar & Grill
will also have a drive through on the back of the building but no delivery. Operating costs and line of credit will be
paid monthly as shown in the chart below.
Objectives;
The Ultimate Burger Bar & Grill has the idea of opening more restaurants, besides in Chambersburg, PA, in Hagerstown, MD, Destin, FL, and Charlotte, NC. Also the following objectives have been established;
· Have all 3 new restaurants up and running in 5 years.
· Keep and maintain fresh, quality food and great management throughout all restaurants.
· Obtain 60% of the market.
· Select only locations for businesses that will make the business successful.
· Have each location produce $2-4million annual sales.
Mission;
The Ultimate Burger Sports Bar & Grill will strive to be the top sports themed restaurant in the North-East Region. We want to be one step ahead of the competition at all times. We want our customers to be happy and energetic. We provide more televisions with more sporting events then anywhere else in Franklin County. We also provide tablets at every table for kids and adults. The kids can play free games or request music on the tablets. The adults can use these tablets to play games or pay there bill with a credit card. We have combined our great American menu selection, up tempo atmosphere, and great service to create a sense of fun and enjoyment in order to reach our goal of an overall great restaurant experience.
Keys to Success;
The keys to success in achieving our goals are;
· Great food. It’s not only good looking its good tasting.
· Great quality service that is friendly and experienced.
· Managing finances to enable new locations to open at targeted locations.
· Control food costs at all times.
· Emplace great management throughout all restaurants.
Objectives;
The Ultimate Burger Bar & Grill has the idea of opening more restaurants, besides in Chambersburg, PA, in Hagerstown, MD, Destin, FL, and Charlotte, NC. Also the following objectives have been established;
· Have all 3 new restaurants up and running in 5 years.
· Keep and maintain fresh, quality food and great management throughout all restaurants.
· Obtain 60% of the market.
· Select only locations for businesses that will make the business successful.
· Have each location produce $2-4million annual sales.
Mission;
The Ultimate Burger Sports Bar & Grill will strive to be the top sports themed restaurant in the North-East Region. We want to be one step ahead of the competition at all times. We want our customers to be happy and energetic. We provide more televisions with more sporting events then anywhere else in Franklin County. We also provide tablets at every table for kids and adults. The kids can play free games or request music on the tablets. The adults can use these tablets to play games or pay there bill with a credit card. We have combined our great American menu selection, up tempo atmosphere, and great service to create a sense of fun and enjoyment in order to reach our goal of an overall great restaurant experience.
Keys to Success;
The keys to success in achieving our goals are;
· Great food. It’s not only good looking its good tasting.
· Great quality service that is friendly and experienced.
· Managing finances to enable new locations to open at targeted locations.
· Control food costs at all times.
· Emplace great management throughout all restaurants.